ABOUT
Why I Did This?
To create digital solutions that drive continuous improvement in people's values, organizational goals, and community engagement, by leveraging design methodologies, technology and innovation, I aim to solve complex problems and create meaningful, scalable solutions.
"As a digital designer in a constantly evolving technological age, I thrive on the challenge of navigating the ever-changing digital world. Athough this rapid pace can be unpredictable I see it as an exciting opportunity to innovate and deliver cutting-edge solutions."
Lead Digital Designer
In my current role, I lead the deployment of a project across multiple regions to improve productivity measurement and improvement by designing an aplication for production lines. leading a team of Digital UX designers and programmers, and collaborating closely with cross-functional teams. I also lead continuous improvement initiatives in visual communications. These projects include 3D rendering of factory spaces to effectively communicate brand values and improve employee engagement. My contributions have been instrumental in the company achieving the 'Top Employer Certificate 2025'
2023
Digital Designer
Led the UX-driven redesign and development of a performance-tracking application for production lines, grounded in user research and operational analysis. By streamlining the interface and input flow, the solution reduced downtime losses and improved equipment availability driving a 5% productivity increase within a year. Additionally, I ` redefined the Kaizen event experience by introducing a cohesive brand identity, multimedia-enhanced agendas, and structured communication strategies, fostering a culture of continuous improvement across the organization.
2021
UX Designer / Contractor
As a Contractor, I led a UX-driven research initiative to identify user pain points in prodution oportunities. Leveraging information hierarchy and user-centered design principles, I redesigned a production dashboard that enhanced data visualization and enabled faster, more informed decision-making. Additionally, I revamped an internal newsletter, streamlining communication and boosting employee engagement through strategic content structure and visual clarity.
2020
Freelancer Web Designer & Developer
I developed a web application for the College of Electrical and Electronics Engineering of the State of Chihuahua to streamline the process of requesting electrical work permits within the city. The system generates a unique ID and a corresponding PDF to validate each permit. I programmed the solution using the Laravel framework and followed the cascade methodology to ensure structured development. Additionally, I integrated the PayPal API to enable secure payment processing directly through the app, successfully charging users for their submissions.
Covid 2019
Multiple Jobs
To finance my college education, I held various part-time roles that enriched both my technical and professional skill set. These included working as an Excel programmer during the summer of 2019, serving as a Data Capture Specialist for mortgage insurance at Xerox for over a year and a half, and taking on a mid-level position in an industrial steel workshop. Additionally, I developed numerous advertising websites for local businesses and student initiatives, gaining hands-on experience in HTML, CSS, and JavaScript while strengthening my web development capabilities.
2019
Profesional Practices - Dabubo
During this period, I gained knowledge in User Experience (UX) by working on a real-world application problem. The project involved redesigning an app for an elementary school that aimed to improve communication with parents by providing personalized information. My focus was on optimizing user interactions and navigation within the application.
Aura VR Shortfilm
Aura VR was a key project showcasing my full range of skills, encompassing sketching, digital design, and virtual reality programming. This project integrates various competencies acquired during my bachelor's studies.I consider the methodologies I utilized crucial to its success, such as UX design principles ('The Elements of User Experience'), the structured 'Pre-production, Production, and Post-production' workflow, and a Project Management Gantt chart for timeline and deliverable management. Aura VR represents the tangible outcome of these integrated approaches."